IT Masala

Microsoft is seeing Yahoo! web services come to mobile devices running Windows Mobile software. This move is designed to help Microsoft make Web services more widely available, not just on computers but also on mobile phones. It will also go a long way to expanding Yahoo's base of mobile Internet users.

Ojas Rege, Senior Director of Mobile Phone Business, Yahoo!, said that Windows Mobile phone users tend to be relatively data savvy consumers. They are a pretty attractive group of users both from the standpoint of being early adopters of new services, and in terms of advertising demographics.

Additionally, earlier this year, Yahoo! signed deals with four of the world's top mobile handset makers in the world, including Nokia, Motorola, Samsung, and LG Electronics. This allows Yahoo! to give consumers one-click access to their services. Anything from Web search, email, maps, and local information, to Flickr photo sharing.

via [ SE watch ]