Cracking Google’s ’secret sauce’ algorithm
Oh! what a challenge..Make website Rank High on Google and get $10 million.
The topic — Can a poker Web site rank high on a Google search using purely white hat tactics — meaning no spamming, cloaking, link farms or other frowned-upon "black hat" practices. Fishkin answered yes, provided the site also added other marketing techniques and attracted some media attention.
But one poker Web site owner was intrigued, and he later approached Fishkin. "He said, 'If you can get us a search ranking in the top five for online poker or gambling [using white hat methods], we'll buy that site from you for $10 million,'" recalls Fishkin, president and CEO of SEOmoz in Seattle. Intrigued but skeptical, Fishkin consulted other gambling site owners at the conference. "They said, 'If it really does rank there, we might be interested in paying you $10 million more.'"
If at all a single online gambling customer brings in at least $1,000 in revenue. With a recent Google search of "Texas Holdem Poker" yielding 1.64 million results, so there is no doubt that the site owners would pay millions to crack the code for Google's PageRank algorithm.
The poker owners would pay anything to get the Google PageRank algorithm cracked !