Froogle is now Google Product Search
Google renamed the name of its shopping search engine from "Froogle" to the more corporately
inclined Google Product Search. The name caused confusion for some because it doesn't clearly describe what the product does- said officials of Google .
The name was originally intended as a play on the word "frugal", Marissa Mayer, vice president of search and user experience, and Jeff Bartelma, product manager for "the product formally known as Froogle", wrote in a blog post to the Google Web site.
From their blog post on Google:
We're taking the opportunity to refocus the user experience on providing the most comprehensive, relevant results in a clean, simple, easy-to-use UI. We're also excited about how Google Checkout can help searchers have a fast and secure purchase experience, so the new interface makes it easier to buy with Checkout.
Froogle was sacrificed to the re-branding gods and has emerged as Google Product Search.