Samsung launches New Mobile Phones for 2008 Olympics Games Campaign
Samsung, the official Worldwide Partner of the Olympic Games in wireless communications equipment has started its campaign for the Beijing 2008 Olympic Games with the launch of its new, high-profile mobile phones designed especially for the event.
At the campaign launch, Samsung unveiled its E848 mobile phone that has been designed especially for the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG).
The company also unveiled the Samsung P318 and the U308 mobile phones for joint marketing campaigns with China Mobile.
For Samsung’s Olympic Torch Relay Plan, the company will launch a series of public events around its wireless products to drive its brand value in all major cities in the Relay Mainland China Sector (along the torch route).
[ samsung ]