With a tiny 6.76% of the search market, compared with Google’s 60%+ search share
dominance, Microsoft has decided it’s time to leverage their massive base of global Windows users with juicy wads of cash to switch search providers!
So Whats the deal ?
Microsoft’s new program is called “Microsoft Service Credits for Web Search” and has been unveiled by John Batelle’s ‘SearchBlog’. The money on offer is significant, especially when multiplied across thousands of PCs. The deal means that companies can earn between US $2 and US $10 per computer on an annual basis, plus a US $25,000 “enrollment credit” which is a nice big wad of cash that will likely need a large-ish, strong and sturdy brown paper bag to hold securely while being passed under the table.
For companies that have thousands of computers, this could translate into anywhere from US $100,000 to $200,000 per year, which is money that could be put to good use in the IT department or elsewhere in the company.
Bad part of the campaign :
Microsoft will use a ‘Browser Helper Object’ installed into IE7 to track search queries and send information on search back to Microsoft, so they can use the information to improve the results that Windows Live Search delivers. Because of this, IE7 must be used – it doesn’t work with Firefox, Opera or older versions of IE browsers.
Really this is heights !! Is Microsoft so very irked by open source successes ?? anyway..read on..
Robert Scoble comments - "Microsoft sucks":
“What Windows Live lacks, specifically, is an identity. No one can describe it, no one from Microsoft has even tried.”
Former Microsoft employee and blogger Robert Scoble who served as the online face of Microsoft during his three years at the company is not impressed with Microsoft’s moves in deciding to offer companies money to use search.
PS: Each search at click4thecause.live.com results in a financial donation from Microsoft to provide help with education programs to the refugee kids around the globe.
We all know that Google doesn’t need to pay anyone to use its search services – people use them voluntarily because of the quality of the results.
So, is Microsoft really that spooked by Google's dominating success in search, and why is Robert Scoble so unimpressed with the deal? - The answer is quality !
It will be a loooong time until Micro$oft Live search reaches the level of Google searches..Till then keep trying..Good luck, Microsoft, you’re going to need it!
via [ itwire ]